Yesterday, Microsoft launched their much talked-about service, Tag, which places bar- or QR-code-like labels in physical places, or on objects or products, that can be scanned by mobile phones to provide new, on-the-fly information.
Microsoft claims that over a million tags have been created, with codes being placed on billboards and signs, in magazines, movie theaters and transit stops. The initial use of the service will be available for free to brands or small businesses wishing to utilize the Tag technology, as Microsoft attempts to expand their network.
Microsoft’s Aaron Getz explains:
“Today we can imagine a world where any physical object can become a gateway to a world of digital content and engagement: Scan a product in a newspaper, get a personalized offer, buy it on the spot, or get directions to the store to buy it later.
This is what Tag can do for you, for your users, for your marketing campaign, and for your business. All you have to do is simply click on things in your physical world to make your world interactive on the spot.”
Check out the Tag demonstration below:
Source: www.microsoft.com
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